Mixxers
Mixxers is an innovative organic powdered cocktail mixer brand, offering a convenient alternative to traditional bottled mixers. We partnered with the team during the early stages of their ecommerce journey, evolving an initial set of Shopify theme improvements into an ongoing development relationship that supported their launch, custom storefront experiences and continued optimisation.
The challenge.
Mixxers needed its early-stage Shopify store to grow into a distinctive, flexible shopping experience while keeping pace with new products, campaigns and changing customer needs. The challenge was to move beyond the Flow theme's standard capabilities without making the storefront difficult for the team to manage. As the brand prepared for launch and continued to evolve, development also needed to accommodate third-party integrations, findings from a specialist conversion-rate audit and promotional campaigns, while maintaining a consistent experience across desktop and mobile.
Built to
last.
A highly customised Flow theme
Working extensively within Shopify's Flow theme, we built and rebuilt a wide range of sections to give Mixxers a more interactive storefront. These included custom image and video carousels, responsive product sliders, interactive content areas, advanced product badges and tailored product-page functionality. Each component was developed with usability and maintainability in mind, allowing the team to manage content, adjust layouts and support new campaigns through Shopify's native theme editor.
Connected reviews, notifications and merchandising
We integrated and customised Okendo for customer reviews, Klaviyo for back-in-stock notifications and Amazon purchasing links. We also introduced metafield-driven functionality throughout the storefront, allowing Mixxers to manage product-specific information, dynamic merchandising and more relevant content without hard-coding each variation.
Turning CRO recommendations into storefront improvements
As our partnership progressed, we implemented recommendations from a specialist conversion-rate optimisation audit. Work covered the homepage, product pages, collection grids and cart experience, with a focus on making products easier to discover, strengthening calls to action, simplifying content and creating a clearer purchasing journey on desktop and mobile. These were targeted improvements informed by the audit; no unverified uplift in sales or conversion is claimed.
A custom landing page for a high-profile campaign
We supported Mixxers' collaboration with Howie Mandel by developing a dedicated promotional landing page. The experience adapted existing Shopify components to the needs of the campaign, combining responsive imagery, interactive product displays and streamlined navigation to support visitors arriving from campaign activity.
Ongoing technical refinement
Alongside larger builds, we provided ongoing Shopify development support, including structured-data improvements, technical SEO fixes, responsive debugging and CSS optimisation. We also used GitHub-based version control to manage changes as the storefront evolved, supporting a more organised approach to continued development and maintenance.
The outcome.
What began as targeted Shopify theme improvements developed into an ongoing technical partnership spanning pre-launch development, storefront customisation, third-party integrations, conversion-focused refinements and campaign support. Mixxers gained a more adaptable shopping experience built around its products and brand, with bespoke features that its team could continue managing through Shopify. The relationship illustrates the value of development support that evolves alongside a business, without relying on unverified performance claims.
More to explore.
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