Charlie & Fox
A complete Shopify storefront rebuild for Charlie & Fox, the Australian brand creating thoughtful accessories for book lovers. We brought the brand's evolving visual identity into a distinctive digital experience, balancing expressive design with effortless product discovery and shopping.
The challenge.
As Charlie & Fox entered a new chapter with a refreshed brand identity, its online store needed to evolve with it. The ambition was to create a cohesive, engaging destination that reflected the brand's personality while making a growing collection easy to explore. This called for a store-wide rethink, from the first impression to the final steps of the shopping journey.
Built to
last.
A new digital expression
Working from Charlie & Fox's refreshed brand direction, we developed a considered visual approach for the storefront. Typography, imagery and page composition came together to create an experience that feels unmistakably Charlie & Fox.
A complete Shopify rebuild
We redesigned and developed the storefront as one connected experience, with tailored navigation, collection and product presentation, and a cohesive path through to the cart. The result gives customers a clear, inviting way to discover the brand and shop its collections.
Room for the brand to grow
The new Shopify foundation brings together adaptable layouts and flexible content sections, allowing the team to introduce new ranges, tell fresh stories and keep the storefront evolving with the business.
The outcome.
A fully rebuilt Shopify experience that gives Charlie & Fox's new identity a confident home online. The finished storefront combines a distinct creative direction with intuitive shopping and a flexible foundation for new collections and future campaigns.
More to explore.
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